YouTube Alumni Karmin Set To Test “Swag-Pop” In The Real World With Debut Single “Crash Your Party.”


Eight weeks ago we were just sitting in our living room with a wooden box and a guitar and just writing raw music. With 134,353,255 total upload views, it’s no surprise that hip-poppers [lastfm link_type="artist_info"]Karmin[/lastfm] have quickly become one of YouTube’s biggest stars; but it’s a little more special for [lastfm link_type="artist_info"]Karmin[/lastfm]; the group just inked a major label deal following their overwhelming buzz that came out of nowhere following the release of their unique cover (initially intended just for fun) of [lastfm link_type="artist_info"]Chris Brown[/lastfm]‘s hit “Look At Me Now”.

Typically, A viral video like [lastfm link_type="artist_info"]Karmin[/lastfm]‘s is primarily considered to be “one that becomes popular through the process of Internet sharing” (typically through video sharing websites, social media and email). But the YouTube stars might add a second definition to the phrase being; “Landed us a fat major label deal.”

Following “Look At Me Now”, [lastfm link_type="artist_info"]Karmin[/lastfm], whose name is a combination of “karma” and “carmen,” (the Latin word for song) further accelerated their rise to popularity with the releases of more renditions of mainstream hits like [lastfm link_type="artist_info"]Lil Wayne[/lastfm]‘s “6 Foot & Foot,” [lastfm link_type="artist_info"]Nicki Minaj[/lastfm]‘s “Super Bass,” and even a passionate performance of [lastfm link_type="artist_info"]Lady Gaga[/lastfm]‘s chart topper “Born This Way.”

Click play below to be one of 42 million that have seen the one that started it all; [lastfm link_type="artist_info"]Karmin[/lastfm]‘s cover of “Look At Me Now”:

 Download [lastfm link_type="artist_info"]Karmin[/lastfm]‘s rendition of “Look At Me Now” on iTunes.

The staggering amount overwhelmingly positive reception by fans that follows every release has created sky high anticipation for the group’s first official single release “Crash Your Party”, dropping today. After all their great covers, “Crash Your Party” doesn’t disappoint and is an absolute non stop party that is sure to keep your thumb on repeat for a while. See if you think they have what it takes to hang with the big dogs in music by clicking play to stream the song below:

When the single was posted on their official website, [lastfm link_type="artist_info"]Karmin[/lastfm] left fans this humble message: “Without you, none of this would be possible! Thank you for supporting and allowing us to be your favorite swag-pop duo!!”

Diane Warren, The Underdogs, Hit-Boy, The Runners, Claude Kelly and Stargate all assisted in production as well as songwriting for [lastfm link_type="artist_info"]Karmin[/lastfm]‘s full-length LP, due next year on Epic Records.

[lastfm link_type="artist_info"]Karmin[/lastfm]‘s debut single “Crash Your Party” is available on iTunes on October 24th!

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